James Ferguson has an odd way of opening a talk.
He doesn't start with a story or a slide. He asks the room to celebrate themselves. Out loud. Before he's taught them anything.
When James came on Corey-osity Unleashed, he described this habit, and I laughed. Then I thought about it for a week. Because he's onto something most leaders get backwards.
We treat recognition as something we hand out. Something flowing from the boss down to the team. James starts somewhere else. He starts with you.
His line is simple: you won't celebrate others well if you won't celebrate yourself.

Watch What Happens When You Tell a Room to Cheer for Itself
Picture the first ten seconds. Half the room grins and goes for it. The other half freezes. They look at their neighbors. They give a polite little clap, the kind you'd give a stranger's toddler at a school play.
Those people aren't shy about clapping. They clap for other people all the time. What stops them is the target.
Most of us have a rule we never wrote down: praise flows outward, never inward. Cheering for yourself feels like bragging. It feels American in the worst sense, and I say this as an American.
So we skip it. We finish a hard project and move straight to the next one. Someone says "great job" and we say "oh, it was the team" before they've finished the sentence.
It looks humble. I don't think it is.
The Leader Who Deflects Every Compliment
Here's the pattern I see over and over.
A manager finishes something hard. A launch, a tough conversation, a quarter where nothing caught fire. Someone thanks them. They wave it off. "All part of the job."
Now watch the same manager try to recognize their team.
The praise comes out flat. "Thanks, everyone." "Good effort." The words are fine. The energy is missing. And the team hears it.
Why? Because celebrating is a skill, and the manager never practices it. You don't get good at noticing wins in other people if you train yourself to ignore your own. Every time you brush past your own progress, you rehearse the move of brushing past progress. You get faster at it. It becomes how you see.
James's Confetti Culture Playbook puts "Celebrate often" at the front of his eight habits for a reason. You don't start a culture of recognition with a policy. You start it with the person at the top who knows what a win feels like from the inside.
The Research Says Being Kind to Yourself Makes You Better
The usual objection goes like this: "If I go easy on myself, I'll get lazy."
The research disagrees.
In 2012, Juliana Breines and Serena Chen ran four experiments on self-compassion and self-improvement. People who treated themselves with compassion after a mistake showed more motivation to fix their weaknesses, not less. In one experiment, after failing a hard test, the self-compassion group spent more time studying for the next one than the people who got a self-esteem pep talk or nothing at all.
Read it again. The people who were kinder to themselves worked harder.
I think the same logic applies to wins. Beating yourself up after a failure doesn't make you better. Ignoring yourself after a success doesn't make you humble. Both drain the fuel you need to keep going.

Saying It Out Loud Is the Part We Skip
There's a second piece of research I come back to.
Shelly Gable and her colleagues studied what happens when people share good news with someone else. They called it capitalization. Their 2004 paper, What Do You Do When Things Go Right?, found people who told others about positive events reported more positive feelings and well-being, above and beyond the effect of the good event itself.
The event alone wasn't the whole benefit. Telling someone added to it.
And when the listener responded with real enthusiasm, the benefits grew. Gable's team found close relationships where partners respond with enthusiasm to good news had higher intimacy and satisfaction.
This is why James's room exercise works. It isn't about ego. It's about saying the win out loud, to other people, and letting them respond.
Think about how rarely you do this at work. You tell your boss about problems. You tell your team about deadlines. When was the last time you walked into a room and said, "Something went well for me this week, and here's what it was"?

Your Team Copies What You Do, Not What You Say
Your team watches how you treat your own wins.
If you finish a big piece of work and never mention it, they learn wins aren't worth mentioning. If you deflect every compliment, they learn to deflect too. Then you wonder why your team never shares good news in standups, and why your recognition program feels like a chore nobody wants.
James talks about this on another theme too: if you model it, they'll mirror it. He wears a confetti jacket on stage. It's ridiculous on purpose. It gives everyone else permission to stop hiding the parts of themselves they enjoy.
You don't need a jacket. You need to go first.
My own research at Step It Up HR found 99.5% of people have had one or more types of bad boss. I'd bet a big chunk of those bosses never once said, "I'm proud of how I handled this." Not out of modesty. Out of habit. And a boss who never notices their own progress rarely has the eyes to notice yours.
How to Practice Celebrating Yourself
None of this needs a big gesture. Here's what I'd suggest.
Name one win at the end of each week
Friday afternoon, write down one thing you did well. Not something the team did. Something you did. Keep it specific. "I kept the client call calm when it went sideways" beats "good week."
James wrote thank-you notes to his cancer nurses every Friday during treatment, and he celebrated his own small wins in those notes too. I wrote about his story in Gratitude Won't Show Up on Its Own. The lesson holds: put it in the diary, or it won't happen.
Say it to someone
Write it down, then tell one person. Your partner. A friend. A peer you trust. Gable's research says the telling is part of the benefit. Pick someone who'll respond with real interest, not a grunt.
Accept the next compliment without a "but"
Next time someone praises your work, say "thank you" and stop. No "but the team did most of it." No "it wasn't perfect." Two words. Let them land.
If the team deserves credit, give it to them separately, in your own words, at your own moment. Don't use them as a shield to dodge a compliment aimed at you.
Celebrate the small stuff
You don't need a promotion to celebrate. I wrote about this in Stop Waiting for Touchdowns. Celebrate the First Downs. The same applies to your own progress. A hard email sent. A meeting you didn't dread. A decision you made faster than last time.
Then turn it outward
Once you've practiced on yourself, you'll notice your praise for others changes. It gets more specific. It carries more energy. You know what a real win feels like, so you spot them faster in other people.
Start With the Person in the Mirror
James opens his talks with the room cheering for itself because he knows where recognition culture starts. Not in the HR system. Not in the awards budget. In the head of the person leading the team.
If you won't let yourself feel good about your own progress, your team will feel the gap every time you try to praise them.
So here's my question for you. What did you do well this week? Name it. Say it out loud to someone tonight. Then go to work on Monday and see what you notice in your team.

























































































































































































































































































































































































































































































































































































































































